A blog about event management practices of the past and present
 



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The vital importance of getting things right first time when planning a promotional event for your.

Nowadays, just about any Tom, Dick or Harry has an event management business without knowing the basics of event management in the slightest. Event management is the name given to the principles and practices associated with planning, managing and staging special occasions. There are a great deal of important parts that make up event management, such as stage and logistic management, advertising, promotion, event evaluation and event reporting which all bring about a successful event.

Now, event management and event marketing are two different sides of the exact same coin. One simply cannot go without the other, so any firm or individual doing event management should think about marketing these events first.

The event management agency should work very closely with those representing the company for which they are managing the event as an expansion of that company's own marketing group. They will provide the focus required to manage each complex aspect of the event management process, leaving the rest of the company's staff totally free to concentrate on their core responsibilities.

Events might be considered to be national, social or personal events.

Social events: May include awards functions, fashion shows, music shows etc.
Personal occasions: For example, these might be marriage celebrations, birthday celebrations or any other type of personal celebrations.
National events: These might be national holidays or days of celebration like St. Patrick's Day or Easter, for example. They are thought of as important occasions by many people.

Putting on an occasion of a reasonable size is not at all a simple job. Such occasions call for appropriate preparation as well as knowledge. A specialist event manager or organiser needs to begin the job of organising the event at least a few months earlier. A professional coordinator will try to work with a number of sponsors to help towards the cost of the event. To be really clear, personal events probably are not going to need advertising. However, for social events like awards functions, fashion shows etc. as well as most events related to occasions of national importance appropriate marketing are required.

First actions to take to organise any event are to split the tasks into separate components, as demonstrated below.

1- In initial part there will be a team of experienced advertising people, that can find good sponsors for the event. Advertising is additionally a definite requirement for the success of the event.
2- Secondly, a group of individuals need to work on the venue where the event is to be hosted. The venue, date and time are all vital factors and are possibly just as essential as the promotion. The venue needs to be well suited for the size of the event and for those who will be attending, whether this is the public or a particular group of individuals. The date and time when the occasion is to take place are very crucial too. For example, you would want to avoid any possibility of the event clashing with any alternative events in the local area which might result in potential visitors not being able to attend the event.
3- The third component is rehearsing or practicing for the event. Basically trying to iron out any issues before the event itself. This may include dealing with people who are looking after any costumes or types of displays in addition to kinds of performances such as singing, dancing and so on. It is important that any performers carry out rehearsals enough times in order to iron out any issues and help to guarantee the success of the performance.
4- The last part is the selling of tickets to the audience for the event. Naturally, a lot of attention should be paid to the planning of correct safety and security measures. It is very essential to be able to regulate the whole group of those attending and to be able to guarantee the safety of everyone at the event.

If all these important functions come together, an extremely successful event is the outcome. Simply put, to make any kind of event a success the most important thing is proper planning, then everybody having the ability to follow through with the plan. With plenty of hard work and real teamwork any event can be a success.

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11.1.18 17:08


The importance of getting everything right first time when planning a promotional event for your.

Put extremely simply, event management is the application of project management to the production and development of large scale events such as festivals, conferences, major product launches, concerts and conventions. It entails researching the brand, recognising its target audience and the aims of the event, creating the event concept, as well as coordinating the technical elements before launching the event.

Now, event management and event marketing are 2 sides of the same coin. One simply cannot go without the other. Which means that any company or individual doing event management should consider marketing these events first.

The event management firm will work very closely with those representing the company for which they are managing the event as an extension of that company's own marketing group. They will offer the focus required to handle each complex element of the event management process, leaving the rest of the company's staff totally free to concentrate on their core responsibilities.

Events might be categorised as national, social or personal events, as listed below.

Social events: Can consist of awards functions, fashion shows, musical shows etc.
Personal events: These could be marriage functions, birthday parties or any other type of personal events or gatherings.
National events: National holidays or days of celebration like St. George's Day and Easter, for example. They are thought of as important occasions by many people.

Putting on an occasion of any reasonable size is not usually a simple task. Such events require a certain degree of preparation as well as experience. An expert event planner has to begin the job of organising the event a few months beforehand and for larger events much earlier than this. A professional planner will try to work with some sponsors to help towards the cost of the event. Of course, personal occasions most likely are not going to require marketing, but for social events like awards shows, fashion shows etc. as well as most national events proper sponsorship and advertising and marketing are going to be essential.

Preliminary steps to take to organise any event are to split everything into separate components, as per the following examples.

1- In initial part there will certainly need to be a team of skilled marketing people, that can find good sponsors for the event. Advertising is likewise a fundamental need for the success of an event.
2- Secondly, a team of individuals need to work on the venue where the event is to be held. The venue, date and time are all vital factors and are possibly just as essential as the marketing. The venue needs to be well suited for the size of the event and for those who will be attending.
3- The third part is rehearsing or practicing for the event. In other words trying to iron out any issues before the event itself. This may include dealing with people who are responsible for any outfits or kinds of displays in addition to sorts of performances such as singing, dancing etc. It is important that all performers have ample time to carry out rehearsals enough times in order to iron out any issues and guarantee the success of the event.
4- Lastly comes the marketing of tickets to the target audience for the event. In addition, attention should be paid to the preparation of appropriate safety measures. It is really essential to be able to manage the entire group of attendees and to be able to ensure the safety of everyone.

When all of these crucial functions are completed efficiently, a really effective event is the outcome. In short, to make any kind of occasion a success the most essential thing is planning, and afterwards everybody being able to follow through with the plan. With plenty of work as well as a true team effort any event can be a success.

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30.8.17 00:10





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